Retailer’s Day 2017- review of a successful day - Clic2Buy
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Retailer’s Day 2017- review of a successful day

Retailer’s Day 2017- review of a successful day

The Retailer’s Day 2017 took place on 22th June in partnership with Alkemics. A busy day with many enriching animations throughout the day that did not leave any free time to the participants. Among the invited guests there were commercial and marketing directors as well as digital and retail managers. Everybody met up at 9h18 at the central station Lille Flandres in order to start together the great marathon under the sign of digital innovation, technology and creativity.

6 Interventions

At the beginning of the day, 6 people had the possibility to pitch about their fields of activity. First of all, Guirec Tiberghien, one of the three founders of Clic2Buy, explained the tops and  flops of the buy now. Grégoire Argand, Head of Digital at Pepsico, spoke about digital transformation in a big group. Delphine Labarre, international health and beauty director at Auchan, presented her new brand CosmiaRomain David, e-commerce director at Unilever, talked about the 10 golden rules for a performing and innovative e-commerce strategy. Thomas Pocher, adherent of E.Leclerc, surprised us with his concept of the first pedestrian drive. Finally Florence Di Nicola, Senior Marketing Manager at Alkemics, presented the App Store of Alkemics. All presentations took about ten minutes each, and all of them were highly interesting.

10 pitchs

For the third edition of this event, we wanted to organise a contest of start-ups. The rules were easy: 10 start-ups that we had selected beforehand, had 90 seconds each in order to convince usAllergoboxShopAdvizorEugene by UzerArmisKylii KidsCritizrAdictizIVSVekia and Take a Chance, surprised us with their innovative business ideas, their good mood and their quick explications that were very efficient.

The lucky winner of the contest was Eugene by Uzer, presented by Clément Castelli.

1 Laboratory

The Shopping Innovation Lab is the first innovation centre dedicated to the commerce and the customer relationship of the future with technological state of the art equipment. You could find for example a 3D immersion space that made it possible to design, to test and to image new store concepts. The final objective: optimising the customer experience. The Silab also offers experimentation spaces. You can find more than 50 different technologies in this space. Amongst them: a connected mirror or elnk etiquettes. The only quick visit made us want come back to get even more information.

1 Warehouse

We had the great opportunity to visit Amazon’s warehouse in Lauwin-Planque, in the North of Douai. The warehouse is separated into two zones: the inbound and the outbound. One of the zones is  a space where the goods arrive and are stocked and the other one is a space where the goods are shipped. The articles, that are apparently not stocked according to any norming criteria, are stocked according to the available space and their size. Thus, the picker does not have to move far between the different articles of an order. To sum up in some numbers: the Amazon warehouse has 250 millions references90,000 m2 and is the fourth warehouse of all French Amazon warehouses. Everything is computerized and organised in order to facilitate the work of the 3,000 co-workers at Amazon. Mezzanines have been constructed to optimally use the height of the warehouse. Finally, the most important for Amazon remains safety. Sluices at the entry, identity controls and safety instructions can be found everywhere. A very enriching visit, in terms of information and learning experience.

The third edition of the Retailer’s Day is now finished, but remains in good memory. Many thanks to all the participants and partners who made this day a real success. We are already looking forward to seeing you again at the fourth edition in 2018!

Discover now the video of the event:

https://www.youtube.com/watch?v=dd6-I68JUUM

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Chloé D. is the author of this article

Chloé studies at a French business school and has recently joined the Clic2Buy team as Junior Business Developer. She is passionate about the discovery of new cultures and will spent her new year at a university in India.

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